The 3 C's of the Club Vice President of Public Relations

Written by Kolleen MacDonnell, adapted from Toastmasters International’s VPPR role descriptions.

Create

Unleash your inner creative director! Showcase club activities and achievements

using sample news releases, Toastmasters logos, images and templates, then turn

them into buzz-worthy content people can’t scroll past.

What you’ll do:

·         Write news releases and distribute eye-catching marketing materials

·         Dream up club publicity campaigns that get people talking

·         Develop and maintain the club’s social media pages and website

Skills you’ll gain:

·         Marketing and promotion

·         Writing press releases

·         Building a social media plan across multiple platforms while sticking to brand standards

·         Critical thinking

Coordinate

Be the behind-the-scenes conductor who keeps everything in tune! Connect promotion with supportive meetings and member relationships. Consult Toastmasters Resources and Club Officer Tools, plus the District 55 website.

What you’ll do:

·         Keep the Club Contact and Meeting Information up to date in Club Central

·         Understand the importance and impact of the Toastmasters brand

·         Update web content and stand guard over the Toastmasters brand

Skills you’ll gain:

·         Organization and problem-solving

·         Positive small group collaboration

·         Networking and relationship-building

·         Compliance with standard procedures

Communicate

Grab the megaphone and spread the word! Inform members and reach prospects through the club website, social media, news releases and community outreach. Use Toastmasters’ magazine and social channels, and publish newsletters on the club website.

What you’ll do:

·         Promote the club to eligible guests and let the media know the club exists and the benefits it offers

·         Stay in the know with the Leader Letter, Toastmaster magazine, and Toastmasters International’s social media channels

Skills you’ll gain:

·         Social and public media, plus developing media relations

·         Communication and interaction with local communities

For a complete list of VPPR Resources, visit…https://www.toastmasters.org/leadership-central/club-officer-tools/club-officer-roles/public-relations/vppr-responsibilities