More Open House attendees lead to more potential new club members. For stellar attendance at your next Open House, follow these FASTER steps.
STER steps for a Quality Open House Experience
A ___ Start Advertising early and in the appropriate channels.
T ___ Know your Target market.
S ___ Host a guest Speaker who appeals to your Target audience.
F ___ Get Feedback and Follow-up with guests.
E ___ Engage the audience.
R ___ Refresh and Reflect.
Start 4 weeks in advance. Use:
For community or open corporate clubs, all media listed above are relevant. For closed corporate clubs, only #1, 2 and 5 may apply.
Before you decide anything else for your open house or other marketing event, decide on the target market. Are you trying to attract?
Turn your open house into an EVENT by hosting a dynamic guest speaker who can draw a crowd. Find presenters who can speak on “hot” topics that will attract your target market. For example, to attract young professionals, you might offer a topic like “How to Develop Your Personal Brand and Land the BIG Job.” Or for a more established career crowd, try “Five Proven Ways that Toastmasters Improves Your Career Success.”
Follow-up and Feedback
Finally don’t forget to gather feedback from your guests and follow-up with them. Thank and visit with everyone who attends your meeting. Find out what they liked and didn’t like about the event. Determine how interested they are in Toastmasters. If you can, close the sale. If you can’t, let them know you will be follow-up up with them in a week. You can do this 2-3 times over the next six weeks before you will begin to have diminishing returns. Some people just take a long time to make decisions, even in their own best interest. For many, they will be more likely to invest in your club, if they see you are invested in them.
Follow-ups can and should be something simple and useful to the individual. Maybe you read an article that reminds you of them. You can forward it with a note that says simply: “I remember you were interested in this.”
If you actively listen and can provide the potential member with something that THEY SEE as valuable, then you are more likely to get them as a new member.
If you get the audience involved and get them saying “yes” to little things, you are more likely to get them to say YES to join your club. This is a well-known and time-tested sales technique.
Refresh and Reflect
People are more likely to show up when there is food involved. Be sure to feed them. Then once the event is over, reflect with your team about what went right and how the event can be even better the next time.